Being unobtainable just heightens the attraction for the world’s watches that are most-coveted

Being unobtainable just heightens the attraction for the world’s watches that are most-coveted Whenever Rolex revealed its Rainbow Daytona in 2018, the flamboyant rose-gold chronograph set with a gradated splash of colored sapphires round the bezel raised eyebrows. “It ended up being something therefore playful therefore unanticipated from Rolex,” says Paul Boutros, whom oversees watches when…

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